The blurring line between electronic and physical channels : reconceptualising multichannel commerce


Trenz, Manuel



DOI: https://doi.org/10.18151/7217504
URL: http://aisel.aisnet.org/ecis2015_cr/184/
Document Type: Conference or workshop publication
Year of publication: 2015
Book title: ECIS 2015 proceedings : ECIS 2015 completed research papers
Page range: Paper 184
Conference title: ECIS 2015
Location of the conference venue: Münster, Germany
Date of the conference: 26.-29.05.2015
Publisher: Becker, Jörg
Place of publication: Atlanta, GA
Publishing house: AISeL
ISBN: 978-3-00-050284-2
Publication language: English
Institution: Außerfakultäre Einrichtungen > Graduate School of Economic and Social Sciences - CDSB (Business Studies)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Trenz, Manuel The blurring line between electronic and physical channels : reconceptualising multichannel commerce. Becker, Jörg Paper 184 In: ECIS 2015 proceedings : ECIS 2015 completed research papers (2015) Atlanta, GA ECIS 2015 (Münster, Germany) [Conference or workshop publication]


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