Organizational multichannel differentiation : an analysis of its impact on channel relationships and company sales success

DOI:	https://doi.org/10.1509/jm.14.0138
URL:	http://journals.ama.org/doi/10.1509/jm.14.0138?cod...
Additional URL:	https://www.researchgate.net/publication/305524538...
Document Type:	Article
Year of publication:	2017
The title of a journal, publication series:	Journal of Marketing : JM
Volume:	81
Issue number:	1
Page range:	59-82
Place of publication:	Thousand Oaks, CA
Publishing house:	Sage Publishing
ISSN:	0022-2429 , 1547-7185
Publication language:	English
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Fürst, Andreas ; Leimbach, Martin ; Prigge, Jana-Kristin

Google Scholar: Fürst, Andreas ; Leimbach, Martin ; Prigge, Jana-Kristin

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