Organizational multichannel differentiation : an analysis of its impact on channel relationships and company sales success


Fürst, Andreas ; Leimbach, Martin ; Prigge, Jana-Kristin



DOI: https://doi.org/10.1509/jm.14.0138
URL: http://journals.ama.org/doi/10.1509/jm.14.0138?cod...
Additional URL: https://www.researchgate.net/publication/305524538...
Document Type: Article
Year of publication: 2017
The title of a journal, publication series: Journal of Marketing : JM
Volume: 81
Issue number: 1
Page range: 59-82
Place of publication: Chicago, Ill.
Publishing house: Publications Group of the American Marketing Assoc.
ISSN: 0022-2429 , 1547-7185
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




+ Citation Example and Export

Fürst, Andreas ; Leimbach, Martin ; Prigge, Jana-Kristin (2017) Organizational multichannel differentiation : an analysis of its impact on channel relationships and company sales success. Journal of Marketing : JM Chicago, Ill. 81 1 59-82 [Article]


+ Search Authors in

+ Page Views

Hits per month over past year

Detailed information



You have found an error? Please let us know about your desired correction here: E-Mail


Actions (login required)

Show item Show item