Product updates : attracting new consumers versus alienating existing ones

URL:	http://aisel.aisnet.org/cgi/viewcontent.cgi?articl...
Additional URL:	http://aisel.aisnet.org/icis2017/EBusiness/Present...
Document Type:	Conference or workshop publication
Year of publication:	2018
Book title:	Transforming society with digital innovation : 38th International Conference on Information Systems (ICIS 2017) : 10-13 December 2017, Seoul, South Korea
Volume:	7
Page range:	5083-5102
Conference title:	38th International Conference on Information Systems (ICIS)
Location of the conference venue:	Seoul, South Korea
Date of the conference:	10.-13.12.2017
Place of publication:	Red Hook, NJ ; Atlanta, GA
Publishing house:	Curran ; AISeL
ISBN:	978-1-5108-5369-0
Publication language:	English
Institution:	Business School > ABWL u. Wirtschaftsinformatik I (Heinzl 2002-) Außerfakultäre Einrichtungen > Institut für Enterprise Systems (InES)
Subject:	330 Economics