Deep neural language models: The elicitation of brand similarity from customer reviews

URL:	http://emac2018.eiasm.org/userfiles/IFDGFGJ_GGIJJH...
Additional URL:	http://www.emac-online.org/r/default.asp?pageActio...
Document Type:	Conference or workshop publication
Year of publication:	2018
Book title:	47th European Marketing Academy 2018 Conference Proceedings : University of Strathclyde, Glasgow, UK, May 29 - June 01
Page range:	1-7
Conference title:	47th EMAC Annual Conference
Location of the conference venue:	Glasgow, UK
Date of the conference:	29.05.-01.06.2018
Place of publication:	Brussels ; Stockholm
Publishing house:	EIASM ; EMAC
ISBN:	978-1-5272-1911-3
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics
Additional information:	Online-Ressource