Deep neural language models: The elicitation of brand similarity from customer reviews


Borchers, Oliver ; Kuester, Sabine


URL: http://emac2018.eiasm.org/userfiles/IFDGFGJ_GGIJJH...
Additional URL: http://www.emac-online.org/r/default.asp?pageActio...
Document Type: Conference or workshop publication
Year of publication: 2018
Book title: 47th European Marketing Academy 2018 Conference Proceedings : University of Strathclyde, Glasgow, UK, May 29 - June 01
Page range: 1-7
Conference title: 47th EMAC Annual Conference
Location of the conference venue: Glasgow, UK
Date of the conference: 29.05.-01.06.2018
Place of publication: Brussels ; Stockholm
Publishing house: EIASM ; EMAC
ISBN: 978-1-5272-1911-3
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics
Additional information: Online-Ressource

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Borchers, Oliver ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Deep neural language models: The elicitation of brand similarity from customer reviews. 1-7 In: 47th European Marketing Academy 2018 Conference Proceedings : University of Strathclyde, Glasgow, UK, May 29 - June 01 (2018) Brussels ; Stockholm 47th EMAC Annual Conference (Glasgow, UK) [Conference or workshop publication]


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ORCID: Borchers, Oliver ; Kuester, Sabine ORCID: 0000-0003-0985-2288

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