Vector space models of brands

URL:	https://d3iovmfe1okdrz.cloudfront.net/cms/wp-conte...
Document Type:	Conference or workshop publication
Year of publication:	2018
Book title:	40th Annual ISMS Marketing Science Conference : June 13 - 16, 2018, Fox School of Business, Temple University, Philadelphia, PA
Page range:	98
Conference title:	40th Annual ISMS Marketing Science Conference (2018)
Location of the conference venue:	Philadelphia, PA
Date of the conference:	13.-16.06.2018
Publisher:	Luo, Xueming
Place of publication:	Catonsville, MD
Publishing house:	INFORMS
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Borchers, Oliver ; Kuester, Sabine

Google Scholar: Borchers, Oliver ; Kuester, Sabine

ORCID: Borchers, Oliver and Kuester, Sabine

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