Vector space models of brands


Borchers, Oliver ; Kuester, Sabine


URL: https://d3iovmfe1okdrz.cloudfront.net/cms/wp-conte...
Document Type: Conference or workshop publication
Year of publication: 2018
Book title: 40th Annual ISMS Marketing Science Conference : June 13 - 16, 2018, Fox School of Business, Temple University, Philadelphia, PA
Page range: 98
Conference title: 40th Annual ISMS Marketing Science Conference (2018)
Location of the conference venue: Philadelphia, PA
Date of the conference: 13.-16.06.2018
Author/Publisher of the book
(only the first ones mentioned)
:
Luo, Xueming
Place of publication: Catonsville, MD
Publishing house: INFORMS
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




+ Citation Example and Export

Borchers, Oliver ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Vector space models of brands. Luo, Xueming 98 In: 40th Annual ISMS Marketing Science Conference : June 13 - 16, 2018, Fox School of Business, Temple University, Philadelphia, PA (2018) Catonsville, MD 40th Annual ISMS Marketing Science Conference (2018) (Philadelphia, PA) [Conference or workshop publication]


+ Search Authors in

BASE: Borchers, Oliver ; Kuester, Sabine

Google Scholar: Borchers, Oliver ; Kuester, Sabine

ORCID: Borchers, Oliver ; Kuester, Sabine ORCID: 0000-0003-0985-2288

+ Page Views

Hits per month over past year

Detailed information



You have found an error? Please let us know about your desired correction here: E-Mail


Actions (login required)

Show item Show item