Innovation at the Bottom-of-the-Pyramid (BOP): a conceptualization of BOP innovation capability


Janda, Sergej von ; Kuester, Sabine ; Schuhmacher, Monika C.


URL: http://www.eiasm.org/frontoffice/event_announcemen...
Document Type: Conference or workshop publication
Year of publication: 2018
Book title: 25th Innovation and Product Development Management Conference (IPDMC) : June 10-13, 2018, Faculty of Engineering, University of Porto, Portugal
The title of a journal, publication series: EIASM Conference Proceedings Series
Volume: 25
Conference title: 25th IPDMC
Location of the conference venue: Porto, Portugal
Date of the conference: 10.-13.06.2018
Place of publication: Brussels
Publishing house: EIASM
ISSN: 1998-7374
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics
Additional information: Online-Ressource

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Janda, Sergej von ORCID: 0000-0003-1183-429X ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. Innovation at the Bottom-of-the-Pyramid (BOP): a conceptualization of BOP innovation capability. EIASM Conference Proceedings Series 25 In: 25th Innovation and Product Development Management Conference (IPDMC) : June 10-13, 2018, Faculty of Engineering, University of Porto, Portugal (2018) Brussels 25th IPDMC (Porto, Portugal) [Conference or workshop publication]


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ORCID: Janda, Sergej von ORCID: 0000-0003-1183-429X ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C.

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