Innovation at the Bottom-of-the-Pyramid (BOP): a conceptualization of BOP innovation capabilityJanda, Sergej von ; Kuester, Sabine ; Schuhmacher, Monika C.
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Janda, Sergej von ![]() ![]() |
BASE:
Janda, Sergej von
;
Kuester, Sabine
;
Schuhmacher, Monika C.
Google Scholar: Janda, Sergej von ; Kuester, Sabine ; Schuhmacher, Monika C.
ORCID: Janda, Sergej von
ORCID: 0000-0003-1183-429X ; Kuester, Sabine
ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C.
Google Scholar: Janda, Sergej von ; Kuester, Sabine ; Schuhmacher, Monika C.
ORCID: Janda, Sergej von


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