Lohnen sich Online- und Social-Media-Werbung bei Neuprodukteinführungen?Homburg, Christian ; Vomberg, Arnd
BASE:
Homburg, Christian
;
Vomberg, Arnd
Google Scholar: Homburg, Christian ; Vomberg, Arnd ORCID: Homburg, Christian and Vomberg, Arnd ORCID: https://orcid.org/0000-0002-1045-7413 Page ViewsYou have found an error? Please let us know about your desired correction here: E-Mail Actions (login required)
|
|