REI’s solar energy program


Hoyt, David ; Reichelstein, Stefan



URL: https://www.gsb.stanford.edu/faculty-research/case...
Document Type: Report
Year of publication: 2011
The title of a journal, publication series: Case studies
Volume: BE17
Place of publication: Stanford, CA
Publishing house: Stanford Graduate School of Business
Publication language: English
Institution: Business School > Stiftungsprofessur für ABWL (Reichelstein 2018-)
Subject: 330 Economics
Abstract: In 2010, Recreational Equipment, Inc. (REI) considered adding photovoltaic solar panels to the roofs of some of its facilities. This was driven by both financial and environmental considerations. In 2008, the company had added solar panels to 11 buildings in a project (“Phase 1”) that was justified largely as a learning exercise. The new project (“Phase 2”) would have to meet both financial and environmental objectives. The case describes the company’s experience with solar power generation as well as providing representative assumptions for parameters in the financial analysis. An Excel spreadsheet is available for students, incorporating the basic analytical methodology used by REI.

Dieser Datensatz wurde nicht während einer Tätigkeit an der Universität Mannheim veröffentlicht, dies ist eine Externe Publikation.




+ Citation Example and Export

Hoyt, David ; Reichelstein, Stefan (2011) REI’s solar energy program. Case studies Stanford, CA BE17 [Report]


+ Search Authors in

+ Page Views

Hits per month over past year

Detailed information



You have found an error? Please let us know about your desired correction here: E-Mail


Actions (login required)

Show item Show item