Entry strategy for radical product innovations : a conceptual model and propositional inventory

DOI:	https://doi.org/10.1016/S0167-8116(02)00046-0
URL:	https://www.sciencedirect.com/science/article/pii/...
Additional URL:	https://repository.upenn.edu/mgmt_papers/275/
Document Type:	Article
Year of publication:	2002
The title of a journal, publication series:	International Journal of Research in Marketing : IJRM
Volume:	19
Issue number:	1
Page range:	21-42
Place of publication:	Amsterdam [u.a.]
Publishing house:	Elsevier
ISSN:	0167-8116
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics

Dieser Datensatz wurde nicht während einer Tätigkeit an der Universität Mannheim veröffentlicht, dies ist eine Externe Publikation.

BASE: Montaguti, Elisa ; Kuester, Sabine ; Robertson, Thomas S.

Google Scholar: Montaguti, Elisa ; Kuester, Sabine ; Robertson, Thomas S.

ORCID: Montaguti, Elisa ; Kuester, Sabine

; Robertson, Thomas S.

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