Entry strategy for radical product innovations : a conceptual model and propositional inventory


Montaguti, Elisa ; Kuester, Sabine ; Robertson, Thomas S.


DOI: https://doi.org/10.1016/S0167-8116(02)00046-0
URL: https://www.sciencedirect.com/science/article/pii/...
Additional URL: https://repository.upenn.edu/mgmt_papers/275/
Document Type: Article
Year of publication: 2002
The title of a journal, publication series: International Journal of Research in Marketing : IJRM
Volume: 19
Issue number: 1
Page range: 21-42
Place of publication: Amsterdam [u.a.]
Publishing house: Elsevier
ISSN: 0167-8116
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

Dieser Datensatz wurde nicht während einer Tätigkeit an der Universität Mannheim veröffentlicht, dies ist eine Externe Publikation.




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Montaguti, Elisa ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Robertson, Thomas S. (2002) Entry strategy for radical product innovations : a conceptual model and propositional inventory. International Journal of Research in Marketing : IJRM Amsterdam [u.a.] 19 1 21-42 [Article]


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