Comparing the incomparable? How consumers judge the price fairness of new products


Kuester, Sabine ; Feurer, Sven ; Schuhmacher, Monika C. ; Reinartz, Dominik


DOI: https://doi.org/10.1016/j.ijresmar.2014.09.006
URL: https://www.sciencedirect.com/science/article/pii/...
Additional URL: https://www.researchgate.net/publication/270825306...
Document Type: Article
Year of publication: 2015
The title of a journal, publication series: International Journal of Research in Marketing : IJRM
Volume: 32
Issue number: 3
Page range: 272-283
Place of publication: Amsterdam [u.a.]
Publishing house: Elsevier
ISSN: 0167-8116
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Feurer, Sven ; Schuhmacher, Monika C. ; Reinartz, Dominik (2015) Comparing the incomparable? How consumers judge the price fairness of new products. International Journal of Research in Marketing : IJRM Amsterdam [u.a.] 32 3 272-283 [Article]


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