Comparing the incomparable? How consumers judge the price fairness of new products

DOI:	https://doi.org/10.1016/j.ijresmar.2014.09.006
URL:	https://www.sciencedirect.com/science/article/pii/...
Additional URL:	https://www.researchgate.net/publication/270825306...
Document Type:	Article
Year of publication:	2015
The title of a journal, publication series:	International Journal of Research in Marketing : IJRM
Volume:	32
Issue number:	3
Page range:	272-283
Place of publication:	Amsterdam [u.a.]
Publishing house:	Elsevier
ISSN:	0167-8116
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Kuester, Sabine ; Feurer, Sven ; Schuhmacher, Monika C. ; Reinartz, Dominik

Google Scholar: Kuester, Sabine ; Feurer, Sven ; Schuhmacher, Monika C. ; Reinartz, Dominik

ORCID: Kuester, Sabine

; Feurer, Sven ; Schuhmacher, Monika C. ; Reinartz, Dominik

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