Supporting new product launches with social media communication and online advertising: Sales volume and profit implications

DOI:	https://doi.org/10.1111/jpim.12475
URL:	https://onlinelibrary.wiley.com/doi/abs/10.1111/jp...
Document Type:	Article
Year of publication:	2019
The title of a journal, publication series:	The Journal of Product Innovation Management
Volume:	36
Issue number:	2
Page range:	172-195
Place of publication:	Oxford
Publishing house:	Wiley-Blackwell
ISSN:	0737-6782 , 1540-5885
Publication language:	English
Institution:	Business School > Empirische Forschungsmethoden (Juniorprofessur) (Vomberg 2014-2018) Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Gruner, Richard L. ; Vomberg, Arnd ; Homburg, Christian ; Lukas, Bryan A.

Google Scholar: Gruner, Richard L. ; Vomberg, Arnd ; Homburg, Christian ; Lukas, Bryan A.

ORCID: Gruner, Richard L., Vomberg, Arnd

, Homburg, Christian and Lukas, Bryan A.

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