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Corporate Social Responsibility : eine Analyse aus Anbieter- und Kundenperspektive in Business-to-Business-Märkten


Stierl, Marcel



Document Type: Doctoral dissertation
Year of publication: 2013
Place of publication: Mannheim
University: Universität Mannheim
Evaluator: Homburg, Christian
Date of oral examination: 14 March 2013
Publication language: German
Institution: Außerfakultäre Einrichtungen > Institut für Marktorientierte Unternehmensführung (IMU)
Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 330 Economics
Subject headings (SWD): Investitionsgütermarkt , Corporate Social Responsibility , Kunde , Einfluss
Keywords (English): capital goods market , Corporate Social Responsibiliy , Custiomer , Influence
Abstract: Corporate Social Responsibility, Anbieter- und Kundenperspektive, Business-to-Business-Märkte




Dieser Eintrag ist Teil der Universitätsbibliographie.




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