Creating superior customer value and reaping its benefits for the company


Staritz, Matthias



Document Type: Doctoral dissertation
Year of publication: 2008
Place of publication: Mannheim
University: Universität Mannheim
Evaluator: Homburg, Christian
Date of oral examination: 30 April 2008
Publication language: English
Institution: Außerfakultäre Einrichtungen > Institut für Marktorientierte Unternehmensführung (IMU)
Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics
Subject headings (SWD): Kundenwert
Keywords (English): Customer value
Abstract: Customer value

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Staritz, Matthias (2008) Creating superior customer value and reaping its benefits for the company. Mannheim [Doctoral dissertation]


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