Nonprofits' internal marketing and its influences on volunteers' experiences and behavior: A multiple mediation analysis


Gross, Hellen P. ; Rottler, Maren


Document Type: Conference presentation
Year of publication: 2018
Conference title: 13th International Conference of the International Society for Third Sector Reseach
Location of the conference venue: Amsterdam, Netherlands
Date of the conference: July 10-13, 2018
Publication language: English
Institution: Business School > ABWL, Public & Non Profit Management (Helmig)
Subject: 650 Management




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Gross, Hellen P. ; Rottler, Maren Nonprofits' internal marketing and its influences on volunteers' experiences and behavior: A multiple mediation analysis. (2018) 13th International Conference of the International Society for Third Sector Reseach (Amsterdam, Netherlands) [Conference presentation]


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