Advertising and attachment: exploiting loss aversion through prepurchase information

DOI:	https://doi.org/10.1111/1756-2171.12208
URL:	https://onlinelibrary.wiley.com/doi/abs/10.1111/17...
Additional URL:	https://www.researchgate.net/publication/321032129...
Document Type:	Article
Year of publication:	2017
The title of a journal, publication series:	The RAND Journal of Economics
Volume:	48
Issue number:	4
Page range:	927-948
Place of publication:	Oxford [u.a.]
Publishing house:	Wiley-Blackwell
ISSN:	0741-6261 , 1756-2171
Publication language:	English
Institution:	Außerfakultäre Einrichtungen > Graduate School of Economic and Social Sciences - CDSE (Economics)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Karle, Heiko ; Schumacher, Heiner

Google Scholar: Karle, Heiko ; Schumacher, Heiner

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