Advertising and attachment: exploiting loss aversion through prepurchase information


Karle, Heiko ; Schumacher, Heiner



DOI: https://doi.org/10.1111/1756-2171.12208
URL: https://onlinelibrary.wiley.com/doi/abs/10.1111/17...
Additional URL: https://www.researchgate.net/publication/321032129...
Document Type: Article
Year of publication: 2017
The title of a journal, publication series: The RAND Journal of Economics
Volume: 48
Issue number: 4
Page range: 927-948
Place of publication: Oxford [u.a.]
Publishing house: Wiley-Blackwell
ISSN: 1756-2171 , 0741-6261
Publication language: English
Institution: Außerfakultäre Einrichtungen > Graduate School of Economic and Social Sciences - CDSE (Economics)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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