Measuring brand stress and identifying consumers' coping strategies: An exploratory study in Germany


Albrecht, Carmen-Maria ; Bauer, Hans H.



DOI: https://doi.org/10.1007/978-3-319-18696-2_8
URL: https://link.springer.com/chapter/10.1007/978-3-31...
Document Type: Conference or workshop publication
Year of publication: 2015
Book title: Cultural perspectives in a global marketplace : proceedings of the 2010 Cultural Perspecives in Merketing Conference; Lille France July 16, 2010
Page range: 22-23
Conference title: 2010 Academy of Marketing Science Cultural Perspectives in Marketing (CPM) Conference
Location of the conference venue: Lille, France
Date of the conference: July 21–24 2010
Author/Publisher of the book
(only the first ones mentioned)
:
Sharma, Dheeraj
Place of publication: Cham
Publishing house: Springer
ISBN: 978-3-319-18695-5 , 978-3-319-18696-2
Edition: Repr. from original ed.
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Albrecht, Carmen-Maria ; Bauer, Hans H. Measuring brand stress and identifying consumers' coping strategies: An exploratory study in Germany. Sharma, Dheeraj 22-23 In: Cultural perspectives in a global marketplace : proceedings of the 2010 Cultural Perspecives in Merketing Conference; Lille France July 16, 2010 (2015) Cham 2010 Academy of Marketing Science Cultural Perspectives in Marketing (CPM) Conference (Lille, France) [Conference or workshop publication]


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