Measuring brand stress and identifying consumers' coping strategies: An exploratory study in Germany

DOI:	https://doi.org/10.1007/978-3-319-18696-2_8
URL:	https://link.springer.com/chapter/10.1007/978-3-31...
Document Type:	Conference or workshop publication
Year of publication:	2015
Book title:	Cultural perspectives in a global marketplace : proceedings of the 2010 Cultural Perspecives in Merketing Conference; Lille France July 16, 2010
Page range:	22-23
Conference title:	2010 Academy of Marketing Science Cultural Perspectives in Marketing (CPM) Conference
Location of the conference venue:	Lille, France
Date of the conference:	July 21–24 2010
Publisher:	Sharma, Dheeraj
Place of publication:	Cham
Publishing house:	Springer
ISBN:	978-3-319-18695-5 , 978-3-319-18696-2
Edition:	Repr. from original ed.
Publication language:	English
Institution:	Business School > ABWL u. Marketing II (Bauer Em)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Albrecht, Carmen-Maria ; Bauer, Hans H.

Google Scholar: Albrecht, Carmen-Maria ; Bauer, Hans H.

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