Measuring brand stress and identifying consumers' coping strategies: An exploratory study in Germany

Albrecht, Carmen-Maria ; Bauer, Hans H.

Document Type: Conference or workshop publication
Year of publication: 2015
Book title: Cultural perspectives in a global marketplace : proceedings of the 2010 Cultural Perspecives in Merketing Conference; Lille France July 16, 2010
Page range: 22-23
Conference title: 2010 Academy of Marketing Science Cultural Perspectives in Marketing (CPM) Conference
Location of the conference venue: Lille, France
Date of the conference: July 21–24 2010
Publisher: Sharma, Dheeraj
Place of publication: Cham
Publishing house: Springer
ISBN: 978-3-319-18695-5 , 978-3-319-18696-2
Edition: Repr. from original ed.
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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