Consuming alone: Broadening Putnam's "Bowling Alone" thesis


Rauch, Andreas ; Deker, Johannes ; Woodside, Arch G.


DOI: https://doi.org/10.1002/mar.20830
URL: https://onlinelibrary.wiley.com/doi/full/10.1002/m...
Additional URL: https://www.researchgate.net/publication/280975253...
Document Type: Article
Year of publication: 2015
The title of a journal, publication series: Psychology & Marketing
Volume: 32
Issue number: 9
Page range: 967-976
Place of publication: New York, NY
Publishing house: Wiley
ISSN: 0742-6046 , 1520-6793
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Rauch, Andreas ; Deker, Johannes ; Woodside, Arch G. (2015) Consuming alone: Broadening Putnam's "Bowling Alone" thesis. Psychology & Marketing New York, NY 32 9 967-976 [Article]


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