Innovation for the Bottom-of-the-Pyramid

URL:	https://anzmac2018.com/wp-content/uploads/2018/11/...
Document Type:	Conference or workshop publication
Year of publication:	2018
Book title:	Australian and New Zealand Marketing Academy Conference (ANZMAC) 2018 : Connect. Engage. Transform. : proceedings, 3 – 5 December 2018, University of Adelaide, Adelaide, Australia
Page range:	543
Conference title:	ANZMAC 2018
Location of the conference venue:	Adelaide, Australia
Date of the conference:	03.-05.12.2018
Publisher:	Condoit, Jodie
Place of publication:	Adelaide, Australia
Publishing house:	University of Adelaide
ISBN:	978-1-877040-65-8
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Janda, Sergej von ; Kuester, Sabine ; Schuhmacher, Monika C.

Google Scholar: Janda, Sergej von ; Kuester, Sabine ; Schuhmacher, Monika C.

ORCID: Janda, Sergej von

, Kuester, Sabine

and Schuhmacher, Monika C.

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