Innovation for the Bottom-of-the-Pyramid


Janda, Sergej von ; Kuester, Sabine ; Schuhmacher, Monika C.


URL: https://anzmac2018.com/wp-content/uploads/2018/11/...
Document Type: Conference or workshop publication
Year of publication: 2018
Book title: Australian and New Zealand Marketing Academy Conference (ANZMAC) 2018 : Connect. Engage. Transform. : proceedings, 3 – 5 December 2018, University of Adelaide, Adelaide, Australia
Page range: 543
Conference title: ANZMAC 2018
Location of the conference venue: Adelaide, Australia
Date of the conference: 03.-05.12.2018
Author/Publisher of the book
(only the first ones mentioned)
:
Condoit, Jodie
Place of publication: Adelaide, Australia
Publishing house: University of Adelaide
ISBN: 978-1-877040-65-8
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Janda, Sergej von ORCID: 0000-0003-1183-429X ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. Innovation for the Bottom-of-the-Pyramid. Condoit, Jodie 543 In: Australian and New Zealand Marketing Academy Conference (ANZMAC) 2018 : Connect. Engage. Transform. : proceedings, 3 – 5 December 2018, University of Adelaide, Adelaide, Australia (2018) Adelaide, Australia ANZMAC 2018 (Adelaide, Australia) [Conference or workshop publication]


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