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Knowledge integration across firms' internal and external boundaries in new product development


Rauch, Andreas



Document Type: Doctoral dissertation
Year of publication: 2015
Place of publication: Mannheim
University: Universität Mannheim
Evaluator: Kuester, Sabine
Date of oral examination: 10 December 2015
Publication language: English
Institution: Business School > Marketing & Innovation (Kuester 2005-)
Subject: 330 Economics
Subject headings (SWD): Vertriebssteuerung , Marktiwssenaktivitäten , Job Demands-Resources Theorie , Innovationserfolg , Zuliefererintegration , Neuproduktentwicklung
Keywords (English): Sales force management , Market knowledge activities , Job demands-resources theory , Innovation performance , Sales control , Supplier involvement , New product development , Supplier integration
Abstract: Knowledge integration in new product development




Dieser Eintrag ist Teil der Universitätsbibliographie.




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