Nonprofits’ internal marketing and its influence on volunteers’ experiences and behavior: A multiple mediation analysis


Gross, Hellen P. ; Rottler, Maren



DOI: https://doi.org/10.1177/0899764018815614
URL: https://journals.sagepub.com/doi/abs/10.1177/08997...
Document Type: Article
Year of publication: 2019
The title of a journal, publication series: Nonprofit and Voluntary Sector Quarterly
Volume: 48
Issue number: 2
Page range: 388-416
Place of publication: Thousand Oaks, CA
Publishing house: Sage
ISSN: 0899-7640 , 1552-7395
Publication language: English
Institution: Business School > ABWL, Public & Non Profit Management (Helmig)
Subject: 650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Gross, Hellen P. ; Rottler, Maren (2019) Nonprofits’ internal marketing and its influence on volunteers’ experiences and behavior: A multiple mediation analysis. Nonprofit and Voluntary Sector Quarterly Thousand Oaks, CA 48 2 388-416 [Article]


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