The influence of external reference price strategies on the amount paid in a "pay what you want" setting of a German photo biennial


Gross, Hellen P. ; Rottler, Maren ; Wallmeier, Franziska



Document Type: Conference presentation
Year of publication: 2018
Conference title: 6th Workshop on Managing Arts and Cultural Organizations, European Institute for Advanced Studies in Management (EIASM)
Location of the conference venue: Oxford, UK
Date of the conference: 30.11-01.12.2018
Publication language: English
Institution: Business School > ABWL, Public & Non Profit Management (Helmig)
Subject: 650 Management




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Gross, Hellen P. ; Rottler, Maren ; Wallmeier, Franziska The influence of external reference price strategies on the amount paid in a "pay what you want" setting of a German photo biennial. (2018) 6th Workshop on Managing Arts and Cultural Organizations, European Institute for Advanced Studies in Management (EIASM) (Oxford, UK) [Conference presentation]


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