Making a first impression as a start-up: Strategies to overcome low initial trust perceptions in digital innovation adoption

DOI:	https://doi.org/10.1016/j.ijresmar.2019.01.008
URL:	https://www.sciencedirect.com/science/article/abs/...
Additional URL:	https://www.researchgate.net/publication/331006840...
Document Type:	Article
Year of publication:	2019
The title of a journal, publication series:	International Journal of Research in Marketing : IJRM
Volume:	36
Issue number:	3
Page range:	386-400
Place of publication:	Amsterdam [u.a.]
Publishing house:	Elsevier
ISSN:	0167-8116
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Konya-Baumbach, Elisa ; Schuhmacher, Monika C. ; Kuester, Sabine ; Kuharev, Victoria

Google Scholar: Konya-Baumbach, Elisa ; Schuhmacher, Monika C. ; Kuester, Sabine ; Kuharev, Victoria

ORCID: Konya-Baumbach, Elisa

, Schuhmacher, Monika C., Kuester, Sabine

and Kuharev, Victoria

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