Making a first impression as a start-up: Strategies to overcome low initial trust perceptions in digital innovation adoption


Konya-Baumbach, Elisa ; Schuhmacher, Monika C. ; Kuester, Sabine ; Kuharev, Victoria


DOI: https://doi.org/10.1016/j.ijresmar.2019.01.008
URL: https://www.sciencedirect.com/science/article/abs/...
Additional URL: https://www.researchgate.net/publication/331006840...
Document Type: Article
Year of publication: 2019
The title of a journal, publication series: International Journal of Research in Marketing : IJRM
Volume: 36
Issue number: 3
Page range: 386-400
Place of publication: Amsterdam [u.a.]
Publishing house: Elsevier
ISSN: 0167-8116
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Kuharev, Victoria (2019) Making a first impression as a start-up: Strategies to overcome low initial trust perceptions in digital innovation adoption. International Journal of Research in Marketing : IJRM Amsterdam [u.a.] 36 3 386-400 [Article]


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