Making a first impression as a start-up: Strategies to overcome low initial trust perceptions in digital innovation adoption

Konya-Baumbach, Elisa ; Schuhmacher, Monika C. ; Kuester, Sabine ; Kuharev, Victoria

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Document Type: Article
Year of publication: 2019
The title of a journal, publication series: International Journal of Research in Marketing : IJRM
Volume: 36
Issue number: 3
Page range: 386-400
Place of publication: Amsterdam [u.a.]
Publishing house: Elsevier
ISSN: 0167-8116
Publication language: English
Institution: Business School > Marketing & Innovation (Kuester 2005-)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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