Seizing the moment? Customers’ fear of missing out in mobile marketing

Barth, Madeline ; Kuester, Sabine

Document Type: Conference or workshop publication
Year of publication: 2019
Book title: 2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX
The title of a journal, publication series: AMA Educators' Proceedings
Volume: 30
Page range: CW-25
Conference title: 2019 AMA Winter Academic Conference
Location of the conference venue: Austin, TX
Date of the conference: 22.-24.02.2019
Publisher: Lam, Son K.
Place of publication: Chicago, IL ; Red Hook, NY
Publishing house: American Marketing Association ; Curran
ISBN: 978-0-87757-003-5
ISSN: 1054-0806 , 0888-1839
Publication language: English
Institution: Business School > Marketing & Innovation (Kuester 2005-)
Subject: 000 Generalities

Dieser Eintrag ist Teil der Universitätsbibliographie.

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