Bringing "pins" and "likes" to the store: The influence of cueing social media popularity at the point of sale


Böhmer, Franziska ; Barth, Madeline


URL: https://www.ama.org/wp-content/uploads/2019/02/201...
Document Type: Conference or workshop publication
Year of publication: 2019
Book title: 2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX
The title of a journal, publication series: AMA Educators' Proceedings
Volume: 30
Page range: CC-64
Conference title: 2019 AMA Winter Academic Conference
Location of the conference venue: Austin, TX
Date of the conference: 22.-24.02.2019
Author/Publisher of the book
(only the first ones mentioned)
:
Lam, Son K.
Place of publication: Chicago, IL ; Red Hook, NY
Publishing house: American Marketing Association ; Curran
ISBN: 978-0-87757-003-5
ISSN: 1054-0806 , 0888-1839
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 000 Generalities

Dieser Eintrag ist Teil der Universitätsbibliographie.




+ Citation Example and Export

Böhmer, Franziska ; Barth, Madeline Bringing "pins" and "likes" to the store: The influence of cueing social media popularity at the point of sale. Lam, Son K. AMA Educators' Proceedings 30 CC-64 In: 2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX (2019) Chicago, IL ; Red Hook, NY 2019 AMA Winter Academic Conference (Austin, TX) [Conference or workshop publication]


+ Search Authors in

+ Page Views

Hits per month over past year

Detailed information



You have found an error? Please let us know about your desired correction here: E-Mail


Actions (login required)

Show item Show item