How are we actually doing? Performance assessment of BOP innovation projects


Janda, Sergej von ; Ohnesorge, Frank



URL: https://www.ama.org/wp-content/uploads/2019/02/201...
Document Type: Conference or workshop publication
Year of publication: 2019
Book title: 2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX
The title of a journal, publication series: AMA Educators' Proceedings
Volume: 30
Page range: MC-2
Conference title: 2019 AMA Winter Academic Conference
Location of the conference venue: Austin, TX
Date of the conference: 22.-24.02.2019
Publisher: Lam, Son K.
Place of publication: Chicago, IL ; Red Hook, NY
Publishing house: American Marketing Association ; Curran
ISBN: 978-0-87757-003-5
ISSN: 1054-0806 , 0888-1839
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 000 Generalities

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Janda, Sergej von ORCID: 0000-0003-1183-429X ; Ohnesorge, Frank How are we actually doing? Performance assessment of BOP innovation projects. Lam, Son K. AMA Educators' Proceedings 30 MC-2 In: 2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX (2019) Chicago, IL ; Red Hook, NY 2019 AMA Winter Academic Conference (Austin, TX) [Conference or workshop publication]


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ORCID: Janda, Sergej von ORCID: 0000-0003-1183-429X ; Ohnesorge, Frank

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