How are we actually doing? Performance assessment of BOP innovation projects

URL:	https://www.ama.org/wp-content/uploads/2019/02/201...
Document Type:	Conference or workshop publication
Year of publication:	2019
Book title:	2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX
The title of a journal, publication series:	AMA Educators' Proceedings
Volume:	30
Page range:	MC-2
Conference title:	2019 AMA Winter Academic Conference
Location of the conference venue:	Austin, TX
Date of the conference:	22.-24.02.2019
Publisher:	Lam, Son K.
Place of publication:	Chicago, IL ; Red Hook, NY
Publishing house:	American Marketing Association ; Curran
ISBN:	978-0-87757-003-5
ISSN:	1054-0806 , 0888-1839
Publication language:	English
Institution:	Business School > ABWL, Marketing & Innovation (Kuester)
Subject:	000 Generalities

Dieser Eintrag ist Teil der Universitätsbibliographie.

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Janda, Sergej von

; Ohnesorge, Frank How are we actually doing? Performance assessment of BOP innovation projects. Lam, Son K. AMA Educators' Proceedings 30 MC-2 In: 2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX (2019) Chicago, IL ; Red Hook, NY 2019 AMA Winter Academic Conference (Austin, TX) [Conference or workshop publication]

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