How are we actually doing? Performance assessment of BOP innovation projects

URL:	https://www.ama.org/wp-content/uploads/2019/02/201...
Document Type:	Conference or workshop publication
Year of publication:	2019
Book title:	2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX
The title of a journal, publication series:	AMA Educators' Proceedings
Volume:	30
Page range:	MC-2
Conference title:	2019 AMA Winter Academic Conference
Location of the conference venue:	Austin, TX
Date of the conference:	22.-24.02.2019
Publisher:	Lam, Son K.
Place of publication:	Chicago, IL ; Red Hook, NY
Publishing house:	American Marketing Association ; Curran
ISBN:	978-0-87757-003-5
ISSN:	1054-0806 , 0888-1839
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	000 Generalities