Judging a book by its cover: The power of wine label design in shaping consumers’ product perceptions


Janda, Sergej von ; Pomering, Alan ; Kuester, Sabine



URL: http://academyofwinebusiness.com/2019Conference/wp...
Document Type: Conference or workshop publication
Year of publication: 2019
Book title: Proceedings of the 11th Conference of the Academy of Wine Business Research (AWBR)
Page range: WIP 13, 207-208
Conference title: 2019 Academy of Wine Business Research Conference
Location of the conference venue: Stellenbosch, South Africa
Date of the conference: 14.-16.01.2019
Author/Publisher of the book
(only the first ones mentioned)
:
Terblanche, Nic S.
Place of publication: Stellenbosch, South Africa
Publishing house: Academy of Wine Business Research
ISBN: 978-0-620-81006-7
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Janda, Sergej von ORCID: 0000-0003-1183-429X ; Pomering, Alan ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Judging a book by its cover: The power of wine label design in shaping consumers’ product perceptions. Terblanche, Nic S. WIP 13, 207-208 In: Proceedings of the 11th Conference of the Academy of Wine Business Research (AWBR) (2019) Stellenbosch, South Africa 2019 Academy of Wine Business Research Conference (Stellenbosch, South Africa) [Conference or workshop publication]


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