Judging a book by its cover: The power of wine label design in shaping consumers’ product perceptions

URL:	http://academyofwinebusiness.com/2019Conference/wp...
Document Type:	Conference or workshop publication
Year of publication:	2019
Book title:	Proceedings of the 11th Conference of the Academy of Wine Business Research (AWBR)
Page range:	WIP 13, 207-208
Conference title:	2019 Academy of Wine Business Research Conference
Location of the conference venue:	Stellenbosch, South Africa
Date of the conference:	14.-16.01.2019
Publisher:	Terblanche, Nic S.
Place of publication:	Stellenbosch, South Africa
Publishing house:	Academy of Wine Business Research
ISBN:	978-0-620-81006-7
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Janda, Sergej von ; Pomering, Alan ; Kuester, Sabine

Google Scholar: Janda, Sergej von ; Pomering, Alan ; Kuester, Sabine

ORCID: Janda, Sergej von

, Pomering, Alan and Kuester, Sabine

Hits per month over past year

You have found an error? Please let us know about your desired correction here: E-Mail

Show item