Judging a book by its cover: The power of wine label design in shaping consumers’ product perceptions

Janda, Sergej von ; Pomering, Alan ; Kuester, Sabine

URL: http://academyofwinebusiness.com/2019Conference/wp...
Document Type: Conference or workshop publication
Year of publication: 2019
Book title: Proceedings of the 11th Conference of the Academy of Wine Business Research (AWBR)
Page range: WIP 13, 207-208
Conference title: 2019 Academy of Wine Business Research Conference
Location of the conference venue: Stellenbosch, South Africa
Date of the conference: 14.-16.01.2019
Publisher: Terblanche, Nic S.
Place of publication: Stellenbosch, South Africa
Publishing house: Academy of Wine Business Research
ISBN: 978-0-620-81006-7
Publication language: English
Institution: Business School > Marketing & Innovation (Kuester 2005-)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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