Maximizing customer lifetime value through strategic channel management: How to incentivize customers to use apps versus websitesGecer, Gökhan ; Kraus, Florian ; Stahl, Florian
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Gecer, Gökhan
;
Kraus, Florian
;
Stahl, Florian
Google Scholar: Gecer, Gökhan ; Kraus, Florian ; Stahl, Florian ORCID: Gecer, Gökhan, Kraus, Florian ![]() ![]()
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