Managing laggards: The importance of a deep sales bench


Boichuk, Jeffrey P. ; Bommaraju, Raghu ; Ahearne, Michael ; Kraus, Florian ; Steenburgh, Thomas J.



DOI: https://doi.org/10.1177/0022243718824561
URL: https://journals.sagepub.com/doi/full/10.1177/0022...
Additional URL: http://web.b.ebscohost.com/ehost/detail/detail?vid...
Document Type: Article
Year of publication: 2019
The title of a journal, publication series: Journal of Marketing Research : JMR
Volume: 56
Issue number: 4
Page range: 652-665
Place of publication: Chicago, IL
Publishing house: American Marketing Association
ISSN: 0022-2437 , 1547-7193
Publication language: English
Institution: Business School > Dr. Werner Jackstädt Stiftungslehrstuhl für ABWL u. Marketing IV (Kraus)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Boichuk, Jeffrey P. ; Bommaraju, Raghu ; Ahearne, Michael ; Kraus, Florian ORCID: 0000-0001-6807-6544 ; Steenburgh, Thomas J. (2019) Managing laggards: The importance of a deep sales bench. Journal of Marketing Research : JMR Chicago, IL 56 4 652-665 [Article]


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