The role of experience in consumer decisions: The case of brand loyalty


Wänke, Michaela ; Friese, Malte



Document Type: Book chapter
Year of publication: 2005
Book title: The routines in decision making
Page range: 289-310
Author/Publisher of the book
(only the first ones mentioned)
:
Betsch, Tilmann
Place of publication: Mwahwah, NJ
Publishing house: Psychology Press, Taylor & Francis Group
ISBN: 1-4106-1182-5 , 978-1-4106-1182-6
Publication language: English
Institution: School of Social Sciences > Konsumentenpsychologie u. Ökonomische Psychologie (Wänke 2011-)
Subject: 150 Psychology

Dieser Datensatz wurde nicht während einer Tätigkeit an der Universität Mannheim veröffentlicht, dies ist eine Externe Publikation.




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Wänke, Michaela ; Friese, Malte (2005) The role of experience in consumer decisions: The case of brand loyalty. Betsch, Tilmann The routines in decision making Mwahwah, NJ 289-310 [Book chapter]


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