Direction-of-comparison effects: How and why comparing apples with oranges is different from comparing oranges with apples

Document Type:	Book chapter
Year of publication:	2011
Book title:	Perspectives on framing
Page range:	177-194
Publisher:	Keren, Gideon
Place of publication:	London ; New York, NY
Publishing house:	Psychology Press
ISBN:	978-1-84872-903-2 , 978-0-203-85416-7
Publication language:	English
Institution:	School of Social Sciences > Konsumentenpsychologie u. Ökonomische Psychologie (Wänke 2010-)
Subject:	150 Psychology

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Wänke, Michaela ; Reutner, Leonie

Google Scholar: Wänke, Michaela ; Reutner, Leonie

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