Direction-of-comparison effects: How and why comparing apples with oranges is different from comparing oranges with apples


Wänke, Michaela ; Reutner, Leonie



Document Type: Book chapter
Year of publication: 2011
Book title: Perspectives on framing
Page range: 177-194
Publisher: Keren, Gideon
Place of publication: London ; New York, NY
Publishing house: Psychology Press
ISBN: 978-1-84872-903-2 , 978-0-203-85416-7
Publication language: English
Institution: School of Social Sciences > Konsumentenpsychologie u. Ökonomische Psychologie (Wänke 2011-)
Subject: 150 Psychology

Dieser Eintrag ist Teil der Universitätsbibliographie.




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