Digital signage as internal corporate media: A good way to transfer knowledge?


Retzbach, Andrea ; Schneider, Frank M. ; Maier, Michaela



URL: https://www.researchgate.net/publication/275023542...
Additional URL: https://www.academia.edu/20747825/Digital_signage_...
Document Type: Conference or workshop publication
Year of publication: 2011
Book title: Media psychology : focus theme: cognitive and emotional involvement during media reception ; proceedings of the 7th Conference of the Media Psychology Division of the German Psychological Society ; 09. - 12. August 2011, [Bremen]
Page range: 68-69
Conference title: 7th Conference of the DGPs Media Psychology Division
Location of the conference venue: Bremen, Germany
Date of the conference: 09.-12.08.2011
Author/Publisher of the book
(only the first ones mentioned)
:
Odağ, Özen
Place of publication: Lengerich [u.a.]
Publishing house: Pabst
ISBN: 978-3-89967-731-7
Publication language: English
Institution: School of Humanities > Medien IV (Vorderer)
Subject: 150 Psychology

Dieser Datensatz wurde nicht während einer Tätigkeit an der Universität Mannheim veröffentlicht, dies ist eine Externe Publikation.




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Retzbach, Andrea ; Schneider, Frank M. ORCID: 0000-0003-1028-0854 ; Maier, Michaela Digital signage as internal corporate media: A good way to transfer knowledge? Odağ, Özen 68-69 In: Media psychology : focus theme: cognitive and emotional involvement during media reception ; proceedings of the 7th Conference of the Media Psychology Division of the German Psychological Society ; 09. - 12. August 2011, [Bremen] (2011) Lengerich [u.a.] 7th Conference of the DGPs Media Psychology Division (Bremen, Germany) [Conference or workshop publication]


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