Building a social network for success


Ansari, Asim ; Stahl, Florian ; Heitmann, Mark ; Bremer, Lucas



DOI: https://doi.org/10.1509/jmr.12.0417
URL: https://journals.sagepub.com/doi/10.1509/jmr.12.04...
Additional URL: https://www.researchgate.net/publication/322133278...
Document Type: Article
Year of publication: 2018
The title of a journal, publication series: Journal of Marketing Research : JMR
Volume: 55
Issue number: 3
Page range: 321-338
Place of publication: Chicago, Ill.
Publishing house: American Marketing Assocciation
ISSN: 0022-2437 , 1547-7193
Publication language: English
Institution: Business School > ABWL, Quantitatives Marketing (Stahl 2013-)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Ansari, Asim ; Stahl, Florian ORCID: 0000-0002-2846-3424 ; Heitmann, Mark ; Bremer, Lucas (2018) Building a social network for success. Journal of Marketing Research : JMR Chicago, Ill. 55 3 321-338 [Article]


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