Dynamics in the evolution of consumers' brand associations: A temporal neural word embedding for UGC


Borchers, Oliver ; Ringel, Daniel M. ; Kuester, Sabine


URL: https://www.rhsmith.umd.edu/files/Documents/Depart...
Document Type: Conference presentation
Year of publication: 2019
Conference title: 2019 Marketing Dynamics Conference
Location of the conference venue: College Park, MD
Date of the conference: 5.-8.6.2019
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics




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Borchers, Oliver ; Ringel, Daniel M. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Dynamics in the evolution of consumers' brand associations: A temporal neural word embedding for UGC. (2019) 2019 Marketing Dynamics Conference (College Park, MD) [Conference presentation]


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