Dynamics in the evolution of consumers' brand associations: A temporal neural word embedding for UGC

URL:	https://www.rhsmith.umd.edu/files/Documents/Depart...
Document Type:	Conference presentation
Year of publication:	2019
Conference title:	2019 Marketing Dynamics Conference
Location of the conference venue:	College Park, MD
Date of the conference:	5.-8.6.2019
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics

BASE: Borchers, Oliver ; Ringel, Daniel M. ; Kuester, Sabine

Google Scholar: Borchers, Oliver ; Ringel, Daniel M. ; Kuester, Sabine

ORCID: Borchers, Oliver ; Ringel, Daniel M. ; Kuester, Sabine

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