What frugal products are and why they matter: A structured abstract

DOI:	https://doi.org/10.1007/978-3-030-39165-2_150
URL:	https://link.springer.com/chapter/10.1007%2F978-3-...
Additional URL:	https://easychair.org/smart-program/AMS_AC47/2019-...
Document Type:	Conference or workshop publication
Year of publication:	2020
Book title:	Marketing opportunities and challenges in a changing global marketplace : Proceedings of the 2019 Academy of Marketing Science (AMS) annual conference
Page range:	375-376
Conference title:	2019 AMS Annual Conference
Location of the conference venue:	Vancouver, BC, Canada
Date of the conference:	29.-31.05.2019
Publisher:	Wu, Shuang
Place of publication:	Cham
Publishing house:	Springer International Publishing
ISBN:	978-3-030-39164-5 , 978-3-030-39166-9 , 978-3-030-39167-6 , 978-3-030-39165-2
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Janda, Sergej von ; Kuester, Sabine ; Schuhmacher, Monika C. ; Shainesh, Gangadharan

Google Scholar: Janda, Sergej von ; Kuester, Sabine ; Schuhmacher, Monika C. ; Shainesh, Gangadharan

ORCID: Janda, Sergej von

, Kuester, Sabine

, Schuhmacher, Monika C. and Shainesh, Gangadharan

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