What frugal products are and why they matter: A structured abstract


Janda, Sergej von ; Kuester, Sabine ; Schuhmacher, Monika C. ; Shainesh, Gangadharan


Additional URL: https://easychair.org/smart-program/AMS_AC47/2019-...
Document Type: Conference or workshop publication
Year of publication: 2019
Book title: AMS_AC47: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference
Page range: tba
Conference title: 2019 AMS Annual Conference
Location of the conference venue: Vancouver, BC, Canada
Date of the conference: 29.-31.5.2019
Place of publication: Cham
Publishing house: Springer International Publishing
ISBN: tba
ISSN: 2363-6165
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

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Janda, Sergej von ORCID: 0000-0003-1183-429X ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. ; Shainesh, Gangadharan What frugal products are and why they matter: A structured abstract. tba In: AMS_AC47: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference (2019) Cham 2019 AMS Annual Conference (Vancouver, BC, Canada) [Conference or workshop publication]


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