What frugal products are and why they matter: A structured abstract

Janda, Sergej von ; Kuester, Sabine ; Schuhmacher, Monika C. ; Shainesh, Gangadharan

DOI: https://doi.org/10.1007/978-3-030-39165-2_150
URL: https://link.springer.com/chapter/10.1007%2F978-3-...
Additional URL: https://easychair.org/smart-program/AMS_AC47/2019-...
Document Type: Conference or workshop publication
Year of publication: 2020
Book title: Marketing opportunities and challenges in a changing global marketplace : Proceedings of the 2019 Academy of Marketing Science (AMS) annual conference
Page range: 375-376
Conference title: 2019 AMS Annual Conference
Location of the conference venue: Vancouver, BC, Canada
Date of the conference: 29.-31.05.2019
Publisher: Wu, Shuang
Place of publication: Cham
Publishing house: Springer International Publishing
ISBN: 978-3-030-39164-5 , 978-3-030-39166-9 , 978-3-030-39167-6 , 978-3-030-39165-2
Publication language: English
Institution: Business School > Marketing & Innovation (Kuester 2005-)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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