Turning complaints into opportunities - A field experiment on the use of customer complaints for new product development

Document Type:	Conference presentation
Year of publication:	2019
Conference title:	Doctoral Workshop at the 26th IPDMC, Innovation and Product Development Management Conference
Location of the conference venue:	Leicester, UK
Date of the conference:	8.-9.6.2019
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics

BASE: Polthier, Andreas ; Janda, Sergej von ; Kuester, Sabine

Google Scholar: Polthier, Andreas ; Janda, Sergej von ; Kuester, Sabine

ORCID: Polthier, Andreas ; Janda, Sergej von

; Kuester, Sabine

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