Turning complaints into opportunities - A field experiment on the use of customer complaints for new product development


Polthier, Andreas ; Janda, Sergej von ; Kuester, Sabine


Document Type: Conference presentation
Year of publication: 2019
Conference title: Doctoral Workshop at the 26th IPDMC, Innovation and Product Development Management Conference
Location of the conference venue: Leicester, UK
Date of the conference: 8.-9.6.2019
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics




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Polthier, Andreas ; Janda, Sergej von ORCID: 0000-0003-1183-429X ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Turning complaints into opportunities - A field experiment on the use of customer complaints for new product development. (2019) Doctoral Workshop at the 26th IPDMC, Innovation and Product Development Management Conference (Leicester, UK) [Conference presentation]


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