The modest marketer: When skeptical consumers infer products to be longer-lasting than marketers claim


Konya-Baumbach, Elisa ; Isaac, Mathew


Document Type: Conference presentation
Year of publication: 2019
Conference title: EMAC 48th Annual Conference
Location of the conference venue: Hamburg, Germany
Date of the conference: 28.-31.5.2019
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics




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Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Isaac, Mathew The modest marketer: When skeptical consumers infer products to be longer-lasting than marketers claim. (2019) EMAC 48th Annual Conference (Hamburg, Germany) [Conference presentation]


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BASE: Konya-Baumbach, Elisa ; Isaac, Mathew

Google Scholar: Konya-Baumbach, Elisa ; Isaac, Mathew

ORCID: Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Isaac, Mathew

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