The modest marketer: When skeptical consumers infer products to be longer-lasting than marketers claim

Konya-Baumbach, Elisa ; Isaac, Mathew

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Document Type: Conference or workshop publication
Year of publication: 2019
Book title: 48th EMAC annual conference : May 28 – 31, 2019, Universität Hamburg, Germany : proceedings
Page range: Paper 440
Conference title: EMAC 48th Annual Conference
Location of the conference venue: Hamburg, Germany
Date of the conference: 28.-31.5.2019
Place of publication: Brussels
Publishing house: European Marketing Academy
ISBN: 978-3-9821146-0-6
Publication language: English
Institution: Business School > Marketing & Innovation (Kuester 2005-)
Subject: 330 Economics
Additional information: Online-Ressource

Dieser Eintrag ist Teil der Universitätsbibliographie.

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ORCID: Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Isaac, Mathew

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