The modest marketer: When skeptical consumers infer products to be longer-lasting than marketers claim

URL:	https://www.dropbox.com/sh/fcijar0b8mawxrp/AABuJdZ...
Additional URL:	https://www.dropbox.com/sh/fcijar0b8mawxrp/AABDfbj...
Document Type:	Conference or workshop publication
Year of publication:	2019
Book title:	48th EMAC annual conference : May 28 – 31, 2019, Universität Hamburg, Germany : proceedings
Page range:	Paper 440
Conference title:	EMAC 48th Annual Conference
Location of the conference venue:	Hamburg, Germany
Date of the conference:	28.-31.5.2019
Place of publication:	Brussels
Publishing house:	European Marketing Academy
ISBN:	978-3-9821146-0-6
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics
Additional information:	Online-Ressource