The effectiveness of specific go-to-market strategies for digital innovation adoption: An abstract

DOI:	https://doi.org/10.1007/978-3-030-42545-6_85
URL:	https://link.springer.com/chapter/10.1007/978-3-03...
Document Type:	Conference or workshop publication
Year of publication:	2019
Book title:	Enlightened Marketing in Challenging Times : proceedings of the 2019 AMS World Marketing Congress (WMC)
Page range:	281-282
Conference title:	2019 AMS WMC
Location of the conference venue:	Edinburgh, UK
Date of the conference:	09.-12.07.2019
Publisher:	Pantoja, Felipe ; Wu, Shuang ; Krey, Nina
Place of publication:	Cham
Publishing house:	Springer
ISBN:	978-3-030-42544-9 , 978-3-030-42545-6
Related URLs:	https://easychair.org/smart-program/AMSW...
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Schuhmacher, Monika C. ; Konya-Baumbach, Elisa ; Kuester, Sabine ; Kuharev, Victoria

Google Scholar: Schuhmacher, Monika C. ; Konya-Baumbach, Elisa ; Kuester, Sabine ; Kuharev, Victoria

ORCID: Schuhmacher, Monika C., Konya-Baumbach, Elisa

, Kuester, Sabine

and Kuharev, Victoria

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