Judging a book by its cover: The power of wine label design in shaping consumers' product perceptions

Ehm, Laura ; Janda, Sergej von ; Dolan, Rebecca ; Wegmann-Herr, Pascal ; Szolnoki, Gergely

URL: http://www.wine-economics.org/aawe/wp-content/uplo...
Document Type: Conference presentation
Year of publication: 2019
Conference title: American Association of Wine Economics 13th Annual Conference
Location of the conference venue: Wien, Austria
Date of the conference: July 14-18, 2019
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

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