Judging a book by its cover: The power of wine label design in shaping consumers' product perceptions

URL:	http://www.wine-economics.org/aawe/wp-content/uplo...
Document Type:	Conference presentation
Year of publication:	2019
Conference title:	American Association of Wine Economics 13th Annual Conference
Location of the conference venue:	Wien, Austria
Date of the conference:	July 14-18, 2019
Publication language:	English
Institution:	Business School > ABWL, Marketing & Innovation (Kuester)
Subject:	330 Economics

BASE: Ehm, Laura ; Janda, Sergej von ; Dolan, Rebecca ; Wegmann-Herr, Pascal ; Szolnoki, Gergely

Google Scholar: Ehm, Laura ; Janda, Sergej von ; Dolan, Rebecca ; Wegmann-Herr, Pascal ; Szolnoki, Gergely

ORCID: Ehm, Laura ; Janda, Sergej von

; Dolan, Rebecca ; Wegmann-Herr, Pascal ; Szolnoki, Gergely

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