Judging a book by its cover: The power of wine label design in shaping consumers' product perceptions


Ehm, Laura ; Janda, Sergej von ; Dolan, Rebecca ; Wegmann-Herr, Pascal ; Szolnoki, Gergely


URL: http://www.wine-economics.org/aawe/wp-content/uplo...
Document Type: Conference presentation
Year of publication: 2019
Conference title: American Association of Wine Economics 13th Annual Conference
Location of the conference venue: Wien, Austria
Date of the conference: July 14-18, 2019
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics




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Ehm, Laura ; Janda, Sergej von ORCID: 0000-0003-1183-429X ; Dolan, Rebecca ; Wegmann-Herr, Pascal ; Szolnoki, Gergely Judging a book by its cover: The power of wine label design in shaping consumers' product perceptions. (2019) American Association of Wine Economics 13th Annual Conference (Wien, Austria) [Conference presentation]


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