Hotel rankings of online travel agents, channel pricing, and consumer protection


Hunold, Matthias ; Kesler, Reinhold ; Laitenberger, Ulrich


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URL: https://madoc.bib.uni-mannheim.de/51167
URN: urn:nbn:de:bsz:180-madoc-511671
Document Type: Working paper
Year of publication: 2018
The title of a journal, publication series: ZEW Discussion Papers
Volume: 18-059
Place of publication: Mannheim
Publication language: English
Institution: Sonstige Einrichtungen > ZEW - Leibniz-Zentrum für Europäische Wirtschaftsforschung
MADOC publication series: Veröffentlichungen des ZEW (Leibniz-Zentrum für Europäische Wirtschaftsforschung) > ZEW Discussion Papers
Subject: 330 Economics
Classification: JEL: D40 , L42 , L81,
Keywords (English): Consumer protection , free-riding , hotel booking , online travel agents , ranking , search bias
Abstract: We investigate whether online travel agents (OTAs) assign hotels worse positions in their search results if these set lower hotel prices at other OTAs or on their own websites. We formally characterize how an OTA can use such a strategy to reduce price differentiation across distribution channels. Our empirical analysis shows that the position of a hotel in the search results of OTAs is better when the prices charged by the hotel on other channels are higher. This is consistent with the hypothesis that OTAs alter their search results to discipline hotels for aggressive prices on competing channels, thereby reducing the search quality for consumers.

Das Dokument wird vom Publikationsserver der Universitätsbibliothek Mannheim bereitgestellt.




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Hunold, Matthias ; Kesler, Reinhold ; Laitenberger, Ulrich (2018) Hotel rankings of online travel agents, channel pricing, and consumer protection. Open Access ZEW Discussion Papers Mannheim 18-059 [Working paper]
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