You can lead a horse to water, but you can’t make it drink - Companies’ response behavior to innovative customer complaints

Polthier, Andreas

Document Type: Conference presentation
Year of publication: 2019
Conference title: PDMA Doctoral Consortium 2019
Location of the conference venue: Champaign, IL
Date of the conference: 5.-7. August 2019
Publication language: English
Institution: Business School > Marketing & Innovation (Kuester 2005-)
Subject: 330 Economics

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