You can lead a horse to water, but you can’t make it drink - Companies’ response behavior to innovative customer complaints


Polthier, Andreas


Document Type: Conference presentation
Year of publication: 2019
Conference title: PDMA Doctoral Consortium 2019
Location of the conference venue: Champaign, IL
Date of the conference: 5.-7. August 2019
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics




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Polthier, Andreas You can lead a horse to water, but you can’t make it drink - Companies’ response behavior to innovative customer complaints. (2019) PDMA Doctoral Consortium 2019 (Champaign, IL) [Conference presentation]


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