You can lead a horse to water, but you can’t make it drink - Companies’ response behavior to innovative customer complaints

Polthier, Andreas

Document Type:	Conference presentation
Year of publication:	2019
Conference title:	PDMA Doctoral Consortium 2019
Location of the conference venue:	Champaign, IL
Date of the conference:	5.-7. August 2019
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics

BASE: Polthier, Andreas

Google Scholar: Polthier, Andreas

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