Driving consumer acceptance of Mobile Marketing : A theoretical framework and empirical study

URL:	http://www.csulb.edu/journals/jecr/p_i.htm
Additional URL:	http://www.ebusinessforum.gr/old/content/downloads...
Document Type:	Article
Year of publication:	2005
The title of a journal, publication series:	Journal of Electronic Commerce Research : JECR
Volume:	6
Issue number:	3
Page range:	181-192
Place of publication:	Long Beach, Calif.
Publishing house:	California State Univ.
ISSN:	1526-6133
Publication language:	German
Institution:	Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Bauer, Hans H. ; Neumann, Marcus M. ; Reichardt, Tina

Google Scholar: Bauer, Hans H. ; Neumann, Marcus M. ; Reichardt, Tina

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