Driving consumer acceptance of Mobile Marketing : A theoretical framework and empirical study


Bauer, Hans H. ; Neumann, Marcus M. ; Reichardt, Tina


URL: http://www.csulb.edu/journals/jecr/p_i.htm
Additional URL: http://www.ebusinessforum.gr/old/content/downloads...
Document Type: Article
Year of publication: 2005
The title of a journal, publication series: Journal of Electronic Commerce Research : JECR
Volume: 6
Issue number: 3
Page range: 181-192
Place of publication: Long Beach, Calif.
Publishing house: California State Univ.
ISSN: 1526-6133
Publication language: German
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Bauer, Hans H. ; Neumann, Marcus M. ; Reichardt, Tina (2005) Driving consumer acceptance of Mobile Marketing : A theoretical framework and empirical study. Journal of Electronic Commerce Research : JECR Long Beach, Calif. 6 3 181-192 [Article]


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