Measuring implicit consumer attitudes and predicting brand choiceWänke, Michaela ; Plessner, Henning ; Gärtner, Tatjana ; Friese, Malte
BASE:
Wänke, Michaela
;
Plessner, Henning
;
Gärtner, Tatjana
;
Friese, Malte
Google Scholar: Wänke, Michaela ; Plessner, Henning ; Gärtner, Tatjana ; Friese, Malte
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