Measuring implicit consumer attitudes and predicting brand choice


Wänke, Michaela ; Plessner, Henning ; Gärtner, Tatjana ; Friese, Malte



URL: http://www.acrwebsite.org/volumes/8621/volumes/v29...
Document Type: Article
Year of publication: 2002
The title of a journal, publication series: Advances in Consumer Research / North American Advances
Volume: 29
Page range: 222
Place of publication: Duluth, MN [u.a.]
Publishing house: Association for Consumer Research
ISSN: 0098-9258
Publication language: English
Institution: School of Social Sciences > Konsumentenpsychologie u. Ökonomische Psychologie (Wänke 2011-)
Subject: 150 Psychology

Dieser Datensatz wurde nicht während einer Tätigkeit an der Universität Mannheim veröffentlicht, dies ist eine Externe Publikation.




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Wänke, Michaela ; Plessner, Henning ; Gärtner, Tatjana ; Friese, Malte (2002) Measuring implicit consumer attitudes and predicting brand choice. Advances in Consumer Research / North American Advances Duluth, MN [u.a.] 29 222 [Article]


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