The monetary value of ethical attributes: Preference reversal effects among cause-related marketing campaigns

Schamp, Christina ; Heitmann, Mark ; Stehmann, Julia

Document Type: Article
Year of publication: 2019
The title of a journal, publication series: Advances in Consumer Research / North American Advances
Volume: 44
Page range: 757
Place of publication: Duluth, MN [u.a.]
Publishing house: Association for Consumer Research
ISSN: 0098-9258
Publication language: English
Institution: Business School > Empirische Forschungsmethoden (Juniorprofessur) (Schamp 2019-)
Subject: 330 Economics

Dieser Datensatz wurde nicht während einer Tätigkeit an der Universität Mannheim veröffentlicht, dies ist eine Externe Publikation.

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