The monetary value of ethical attributes: Preference reversal effects among cause-related marketing campaigns


Schamp, Christina ; Heitmann, Mark ; Stehmann, Julia



URL: http://acrwebsite.org/volumes/1022218/volumes/v44/...
Document Type: Article
Year of publication: 2019
The title of a journal, publication series: Advances in Consumer Research
Volume: 44
Page range: 757
Place of publication: Duluth, MN [u.a.]
Publishing house: Association for Consumer Research
ISSN: 0098-9258
Publication language: English
Institution: Business School > Empirische Forschungsmethoden (Juniorprofessur) (Schamp 2019-2020)
Subject: 330 Economics


Economic SustainabilitySDG 12: Responsible Consumption and Production


Dieser Datensatz wurde nicht während einer Tätigkeit an der Universität Mannheim veröffentlicht, dies ist eine Externe Publikation.




Metadata export


Citation


+ Search Authors in

+ Page Views

Hits per month over past year

Detailed information



You have found an error? Please let us know about your desired correction here: E-Mail


Actions (login required)

Show item Show item