Sales effects of cause-related marketing campaigns and their moderators


Schamp, Christina ; Permann, Alexander ; Leeflang, Peter ; Heitmann, Mark



URL: http://gyroconference.event123.no/BI/EMAC2016/pop....
Document Type: Conference or workshop publication
Year of publication: 2016
Book title: Marketing in the Age of Data : EMAC 2016, Oslo, May 24-27, 2016 / / EMAC (2016 : Oslo)
Page range: 128
Conference title: 45th EMAC Annual Conference 2016
Location of the conference venue: Oslo, Norway
Date of the conference: 24.-27.05.2016
Publisher: Knoeferle, Klemens
Place of publication: Oslo
Publishing house: BI Norwegian Business School
ISBN: 978-82-8247-284-5 , 978-82-8247-285-2
Publication language: English
Institution: Business School > Empirische Forschungsmethoden (Juniorprofessur) (Schamp 2019-)
Subject: 330 Economics

Dieser Datensatz wurde nicht während einer Tätigkeit an der Universität Mannheim veröffentlicht, dies ist eine Externe Publikation.




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