Sales effects of cause-related marketing campaigns and their moderators

URL:	http://gyroconference.event123.no/BI/EMAC2016/pop....
Document Type:	Conference or workshop publication
Year of publication:	2016
Book title:	Marketing in the Age of Data : EMAC 2016, Oslo, May 24-27, 2016 / / EMAC (2016 : Oslo)
The title of a journal, publication series:	Advances in Consumer Research
Page range:	128
Conference title:	45th EMAC Annual Conference 2016
Location of the conference venue:	Oslo, Norway
Date of the conference:	24.-27.05.2016
Publisher:	Knoeferle, Klemens
Place of publication:	Oslo
Publishing house:	BI Norwegian Business School
ISBN:	978-82-8247-284-5 , 978-82-8247-285-2
ISSN:	0098-9258
Publication language:	English
Institution:	Business School > Empirische Forschungsmethoden (Juniorprofessur) (Schamp 2019-2020)
Subject:	330 Economics

Dieser Datensatz wurde nicht während einer Tätigkeit an der Universität Mannheim veröffentlicht, dies ist eine Externe Publikation.

BASE: Schamp, Christina ; Permann, Alexander ; Leeflang, Peter ; Heitmann, Mark

Google Scholar: Schamp, Christina ; Permann, Alexander ; Leeflang, Peter ; Heitmann, Mark

Hits per month over past year

You have found an error? Please let us know about your desired correction here: E-Mail

Show item