Changing the rules of the game: Competition among cause-related marketing promotions


Schamp, Christina ; Ludwig, Karin ; Heitmann, Mark



URL: https://kuleuvencongres.be/EMAC2015/w/files/progra...
Document Type: Conference or workshop publication
Year of publication: 2015
Book title: Collaboration in Research : EMAC 2015, Leuven, May 26-29
Page range: 202
Conference title: 44th EMAC Annual Conference 2015
Location of the conference venue: Leuven, Belgium
Date of the conference: 26.-29.05.2015
Place of publication: Leuven
Publishing house: European Marketing Academy
ISBN: 978-90-823833-0-0
Publication language: English
Institution: Business School > Empirische Forschungsmethoden (Juniorprofessur) (Schamp 2019-)
Subject: 330 Economics

Dieser Datensatz wurde nicht während einer Tätigkeit an der Universität Mannheim veröffentlicht, dies ist eine Externe Publikation.




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