Effectiveness of cause-related marketing campaigns: A meta-analysis on the empirical evidence

URL:	https://docplayer.net/51342388-Emac-2017-leaving-f...
Document Type:	Conference or workshop publication
Year of publication:	2017
Book title:	Leaving Footprints : 46th EMAC Annual Conference, Groningen, May 23-26, 2017
Page range:	36
Conference title:	46th EMAC Annual Conference 2017
Location of the conference venue:	Groningen, The Netherlands
Date of the conference:	23.-26.05.2017
Publisher:	Kipnis, Eva
Place of publication:	Groningen
Publishing house:	European Marketing Academy
ISBN:	978-90-367-9912-6
Publication language:	English
Institution:	Business School > Empirische Forschungsmethoden (Juniorprofessur) (Schamp 2019-)
Subject:	330 Economics

Dieser Datensatz wurde nicht während einer Tätigkeit an der Universität Mannheim veröffentlicht, dies ist eine Externe Publikation.

BASE: Katzenstein, Robin ; Schamp, Christina ; Bijmolt, Tammo

Google Scholar: Katzenstein, Robin ; Schamp, Christina ; Bijmolt, Tammo

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