Effectiveness of cause-related marketing campaigns: A meta-analysis on the empirical evidence


Katzenstein, Robin ; Schamp, Christina ; Bijmolt, Tammo



URL: https://docplayer.net/51342388-Emac-2017-leaving-f...
Document Type: Conference or workshop publication
Year of publication: 2017
Book title: Leaving Footprints : 46th EMAC Annual Conference, Groningen, May 23-26, 2017
Page range: 36
Conference title: 46th EMAC Annual Conference 2017
Location of the conference venue: Groningen, The Netherlands
Date of the conference: 23.-26.05.2017
Author/Publisher of the book
(only the first ones mentioned)
:
Kipnis, Eva
Place of publication: Groningen
Publishing house: European Marketing Academy
ISBN: 978-90-367-9912-6
Publication language: English
Institution: Business School > Empirische Forschungsmethoden (Juniorprofessur) (Schamp 2019-)
Subject: 330 Economics

Dieser Datensatz wurde nicht während einer Tätigkeit an der Universität Mannheim veröffentlicht, dies ist eine Externe Publikation.




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Katzenstein, Robin ; Schamp, Christina ; Bijmolt, Tammo Effectiveness of cause-related marketing campaigns: A meta-analysis on the empirical evidence. Kipnis, Eva 36 In: Leaving Footprints : 46th EMAC Annual Conference, Groningen, May 23-26, 2017 (2017) Groningen 46th EMAC Annual Conference 2017 (Groningen, The Netherlands) [Conference or workshop publication]


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