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Applying the reinforcing spirals model to dynamic communication phenomena: Conceptual and statistical pitfalls
Schemer, Christian
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Geiß, Stefan
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Müller, Philipp
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URL:
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https://www.halem-verlag.de/applying-the-reinforci...
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Document Type:
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Book chapter
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Year of publication:
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2019
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Book title:
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Dynamische Prozesse der öffentlichen Kommunikation : Methodische Herausforderungen
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Page range:
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262-285
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Publisher:
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Müller, Philipp
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Place of publication:
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Köln
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Publishing house:
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Herbert von Halem Verlag
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ISBN:
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978-3-86962-404-4 , 3-86962-404-3 , 978-3-86962-405-1
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Publication language:
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English
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Institution:
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School of Humanities > Institut für Medien- u. Kommunikationswissenschaft
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Subject:
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300 Social sciences, sociology, anthropology
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Abstract:
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The reinforcing spirals model (Slater, 2007) is considered an important conceptual model in research on both media use and media effects. Researchers relied on this conceptual model to explain reciprocal effects of media use and media effects in various domains of research. Although Slater (2015) refined the model by considering boundary conditions, moderators, and alternative processes, empirical research has lagged behind this theoretical advancement. We discuss how the use of inappropriate statistical modeling techniques can produce misleading findings about the presumed occurrence of reinforcing spirals processes and what can be done about that. Conceptually, extant research has focused most on escalating spiral dynamics while such process may occur very rarely. At the same time, research may have ignored more common dynamic processes, e.g., homeostasis, wear-out, depolarization. Therefore, we urge researchers to think about communication dynamics from different angles and to model such processes accordingly.
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 | Dieser Eintrag ist Teil der Universitätsbibliographie. |
 Search Authors in
BASE:
Schemer, Christian
;
Geiß, Stefan
;
Müller, Philipp
Google Scholar:
Schemer, Christian
;
Geiß, Stefan
;
Müller, Philipp
ORCID:
Schemer, Christian, Geiß, Stefan and Müller, Philipp  ORCID: https://orcid.org/0000-0002-5351-0608
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