Measuring the Quality of E-Banking Portals

Bauer, Hans H. ; Hammerschmidt, Maik ; Falk, Tomas

Document Type: Article
Year of publication: 2005
The title of a journal, publication series: International Journal of Bank Marketing
Volume: 23
Issue number: 2
Page range: 153-175
Place of publication: Bradford
Publishing house: Emerald
ISSN: 0265-2323
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics
Abstract: In the Internet economy, the business model of Web portals has spread rapidly over the last few years. Despite this, there have been very few scholarly investigations into the services and characteristics that transform a Web site into a portal as well as into the dimensions that determine the customer's evaluation of the portal's service quality. Based on an empirical study in the field of e-banking, the authors validate a measurement model for the construct of Web portal quality based on the following dimensions: security and trust, basic services quality, cross-buying services quality, added value, transaction support and responsiveness. The knowledge of these dimensions as major determinants of consumer's quality perception in the Internet provides banks a promising starting point for establishing an effective quality management for their e-businesses.

Dieser Eintrag ist Teil der Universitätsbibliographie.

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