The influence of innovative customer complaints on organizational response behavior

Polthier, Andreas ; Kuester, Sabine ; Janda, Sergej von

Document Type: Conference or workshop publication
Year of publication: 2020
Book title: 2020 AMA Winter Academic Conference : Consumers and Firms in a Global World, February 14-16, San Diego, CA, proceedings
The title of a journal, publication series: AMA Educators' Proceedings
Volume: 31
Page range: PDI-24
Conference title: 2020 AMA Winter Academic Conference
Location of the conference venue: San Diego, CA
Date of the conference: 14.-16.02.2020
Publisher: Lukas, Bryan
Place of publication: Chicago, IL
Publishing house: American Marketing Association
ISBN: 978-0-87757-006-6
ISSN: 1054-0806 , 0888-1839
Publication language: English
Institution: Business School > Marketing & Innovation (Kuester 2005-)
Subject: 330 Economics
Abstract: Decision-making in innovation development: An organizational and an individual perspective

Dieser Eintrag ist Teil der Universitätsbibliographie.

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