The influence of innovative customer complaints on organizational response behavior


Polthier, Andreas ; Kuester, Sabine ; Janda, Sergej von



URL: https://www.ama.org/wp-content/uploads/2020/02/202...
Document Type: Conference or workshop publication
Year of publication: 2020
Book title: 2020 AMA Winter Academic Conference : Consumers and Firms in a Global World, February 14-16, San Diego, CA, proceedings
The title of a journal, publication series: AMA Educators' Proceedings
Volume: 31
Page range: PDI-24
Conference title: 2020 AMA Winter Academic Conference
Location of the conference venue: San Diego, CA
Date of the conference: 14.-16.02.2020
Author/Publisher of the book
(only the first ones mentioned)
:
Lukas, Bryan
Place of publication: Chicago, IL
Publishing house: American Marketing Association
ISBN: 978-0-87757-006-6
ISSN: 1054-0806 , 0888-1839
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics
Abstract: Decision-making in innovation development: An organizational and an individual perspective

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Polthier, Andreas ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Janda, Sergej von ORCID: 0000-0003-1183-429X The influence of innovative customer complaints on organizational response behavior. Lukas, Bryan AMA Educators' Proceedings 31 PDI-24 In: 2020 AMA Winter Academic Conference : Consumers and Firms in a Global World, February 14-16, San Diego, CA, proceedings (2020) Chicago, IL 2020 AMA Winter Academic Conference (San Diego, CA) [Conference or workshop publication]


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