Allow or block: Optimal strategies against ad-blockers in competitive markets

Gecer, Gökhan ; Kraus, Florian ; Yildirim, Pinar

Document Type:	Conference presentation
Year of publication:	2019
Conference title:	2019 INFORMS 41st Annual ISMS Marketing Science Conference
Location of the conference venue:	Roma, Italy
Date of the conference:	20.-22.06.2019
Publication language:	English
Institution:	Business School > Dr. Werner Jackstädt Stiftungslehrstuhl für Sales & Services Marketing (Kraus 2011-)
Subject:	330 Economics

BASE: Gecer, Gökhan ; Kraus, Florian ; Yildirim, Pinar

Google Scholar: Gecer, Gökhan ; Kraus, Florian ; Yildirim, Pinar

ORCID: Gecer, Gökhan, Kraus, Florian

and Yildirim, Pinar

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