Allow or block: Optimal strategies against ad-blockers in competitive markets


Gecer, Gökhan ; Kraus, Florian ; Yildirim, Pinar



Document Type: Conference presentation
Year of publication: 2019
Conference title: 2019 INFORMS 41st Annual ISMS Marketing Science Conference
Location of the conference venue: Roma, Italy
Date of the conference: 20.-22.06.2019
Publication language: English
Institution: Business School > Dr. Werner Jackstädt Stiftungslehrstuhl für ABWL u. Marketing IV (Kraus)
Subject: 330 Economics




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Gecer, Gökhan ; Kraus, Florian ORCID: 0000-0001-6807-6544 ; Yildirim, Pinar Allow or block: Optimal strategies against ad-blockers in competitive markets. (2019) 2019 INFORMS 41st Annual ISMS Marketing Science Conference (Roma, Italy) [Conference presentation]


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ORCID: Gecer, Gökhan ; Kraus, Florian ORCID: 0000-0001-6807-6544 ; Yildirim, Pinar

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